Pre-Conference Masterclasses – Tuesday, 25 July

day one agenda  day two agenda



Each pre-conference Masterclass provides attendees with morning and afternoon tea breaks and a 1-hour lunch break allowing for extra networking opportunities.

The masterclasses start at 09:00 and finish at 17:00.

Registration and welcome coffee

09:00 - 17:00
Masterclass A: Generative AI fundamentals - building your essential AI toolkit

This one-day intensive masterclass is designed for business leaders who want to learn how to leverage generative AI to achieve their organisational goals.

In this masterclass you will explore the core principles of generative AI, learn how to prepare data, understand neural networks and natural language processing, and discover the power of transformer networks. Through hands-on exercises and interactive discussions, you will develop a clear understanding of how to use generative AI to innovate, create, and transform your business.

This masterclass is ideal for business leaders interested in applying generative AI to their organisations, including executives, entrepreneurs, and innovators.

At the conclusion of this masterclass you will have:

  • Gained a solid understanding of the principles of generative AI and its applications
  • Developed skills in data preparation, including data cleaning, normalisation, and augmentation
  • Understood the principles of neural networks and how to train and optimise them for generative AI
  • Learned the basics of natural language processing, including language modelling, sentiment analysis, and text generation
  • Discovered the power of transformers for generating realistic images, videos, and other types of media

By attending this masterclass you will gain the knowledge and skills needed to identify new growth opportunities, develop innovative products and services, and lead your organisation to success in the era of AI-driven innovation. Don't miss this opportunity to become a generative AI master!

Dr Omid Karr, PhD
Chief Executive Officer

Bill Simpson-Young
Chief Executive Officer
Gradient Institute

09:00 - 17:00
Masterclass B: How to use generative AI to increase your marketing and communications ROI

This one-day intensive masterclass provides attendees with a comprehensive understanding of the role of generative AI in marketing and communications and how to use it to decrease your marketing spend while increasing your overall ROI.

Learn how to harness the power of AI to create effective and impactful marketing campaigns. From exploring the basics of generative AI to applying advanced techniques, attendees will leave the workshop with a deeper understanding of how to use AI to increase their marketing success.

This masterclass is designed for marketing and communication professionals, business owners, and anyone looking to increase their marketing success.

By attending you will:

  • Gain an understanding of the basics of generative AI and its applications in marketing
  • Learn how to use AI to create impactful marketing campaigns
  • Discover the benefits of using AI in marketing and how it can improve results
  • Explore advanced techniques for using generative AI in marketing
  • Learn how to use AI to measure the effectiveness of marketing campaigns
  • Get hands-on experience using generative AI tools

Attendees will leave this masterclass with practical skills and hands-on experience in using AI to create impactful marketing strategies and the ability to measure the effectiveness of new and ongoing AI-driven campaigns.

David Cyrus
Head of APAC – Marketing

Zachary Lukasiewicz
Marketing / Finance Operations