Thursday 27 July - Day Two

08:15
Registration and welcome coffee

08:50
Opening remarks from the Chair

Dr Richard George
Vice President – Workplace Apps & Analytics
Pearson

MINIMISING ETHICAL & REPUTATIONAL RISKS
09:00
Exploring the reputational risks of relying on AI-generated content for critical decision making
  • Identifying unconscious biases to avoid poor decision-making and consequent brand damage
  • Valuing the human touch, which can set you apart from bot-like competitors relying too heavily on AI
  • Striking the right balance between using AI and ensuring proper oversight and critical analysis

Dr Ian Oppermann
Chief Data Scientist
NSW Department of Customer Service

09:30
Dissecting the dangers of deepfakes and their impact on reputation
  • Defining what a deepfake is and the widespread damage misinformation can cause
  • You don't know the power of the dark side – understanding why deepfakes can seem like a reasonable use of AI
  • Building awareness of the ethical implications of deepfakes

Rita Arrigo
Ecosystem Engagement Manager
CSIRO's Data61

10:00
Balancing the opportunities of Generative AI whilst managing risks responsibly: What questions do executives need to be asking?

Join Ean Evans, EY’s Intelligent Operations leader, as he explores:

  • The strategic value Generative AI promises organisations – now, next and beyond
  • Practical frameworks to manage AI related risks effectively
  • The importance of keeping humans@centre as you explore AI opportunity
  • Key questions Executives and Board Members need to be asking their organisation

Ean Evans
Partner
EY

10:30
Morning Tea and Networking

11:10
Understanding the importance of AI explainability and transparency within your organisation
  • Providing clear, understandable and accessible information on how the AI platform arrived at its decision
  • Focusing on real-world examples of AI explainability and transparency in action
  • Implementing an AI explainability and transparency framework within your organisation

Ben Burge
Member of the Team - Telstra Energy
Telstra

 

11:40
Empowering Businesses in the Era of AI
  • The key requirements of Enterprise class AI services; safety, privacy and grounding
  • Making AI work for you; understanding where the competitive advantage lies
  • The Copilot platform and how it enables businesses to develop AI capabilities

Sarah Carney
Chief Technology Officer - Enterprise Commercial
Microsoft

12:10
Lunch and Networking

ENHANCING THE CUSTOMER EXPERIENCE
13:20
Live 1-on-1: In conversation with Omid Karr and Bill Simpson-Young

Join us for an exclusive live 1-on-1 as Bill Simpson-Young, Chief Executive Officer at the Gradient Institute and Omid Karr, Chief Executive Officer at Ambiata, discuss the game-changing role AI will play in tailoring your customer's journey, from boosting engagement and driving loyalty to reducing churn and increasing sales conversion rates.

Omid Karr
Chief Executive Officer
Ambiata

Bill Simpson-Young
Chief Executive Officer
Gradient Institute

14:00
Panel Discussion: Exploring how generative AI can create a hyper-personalised customer experience
  • Utilising generative AI to deliver unique experiences for individual customers
  • Creating innovative ad campaigns and branded content that breaks through the noise and engages customers in new and unexpected ways
  • Navigating the potential risks and challenges associated with implementing generative AI in marketing
  • Case study: lessons from utilising generative AI in the public sector to reach and engage with customers

Moderator:

Dr Richard George
Vice President - Workplace Apps & Analytics
Pearson

 

Panellists:

Rania Wannous
Chief Customer Officer
NSW Telco Authority

Dee Kulkarni
Head of Technology
Sidekicker

Adam Peaston
Co-Founder and Chief Data Scientist
Seer Data & Analytics

Lambros Photios
Founder and CEO
Adaca | Ante

MITIGATING LEGAL AND BUSINESS RISKS
14:50
Afternoon Tea and Networking

15:20
Navigating copyright law in the era of generative AI
  • Unpacking the most recent advancements in copyright law relevant to generative AI that Australian organisations need to be across
  • Examining effective strategies to navigate developing copyright laws in the context of generative AI, including licensing and attribution issues
  • Assessing how your business can chart a path forward to utilise generative AI while mitigating copyright risks

Michael Williams
Partner
Gilbert & Tobin

15:50
Unravelling the complexities of intellectual property rights in AI-generated text and images
  • Scrutinising AI-generated content's legal and ethical implications, from patents and trademarks to copyrights and trade secrets.
  • Protecting your organisation while the legal system catches up with the wild west of generative AI
  • Safeguarding and enforcing your intellectual property rights amidst the emergence of generative AI

Brendan Murphy
Lecturer in Digital Media
CQ University

16:20
Closing remarks from the Chair
16:30
Conference adjourns